Driven by the passion for examining human behaviour, I leverage empathy, emotional design, and visual communication to ensure an intuitive, inclusive and engaging experience.
Latest Work
Expertise
EXPERIENCE DESIGN
Interface Design (UI)
Design Thinking
Wireframes, Prototyping
Style Guide, Design System
Design Strategy
Inclusive Design
UX RESEARCH
Usability Testing
Behavioural Design
Persona, Journey Mapping
Emotional Design, Psychology
Data Analysis
Human Centred Design
VISUAL DESIGN
Digital Media
Brand Identity Design
Data Visualization
Typography
Graphic Design
Communication Design
KRIPA SALVAYA
mindful
UX DESIGN, RESEARCH & CREATIVE
NAZA DJAFAROVA, MARCH, MSCM
Director, DES, Toronto Metropolitan University
“Kripa made a big impact by leading the design process, developing prototypes, and ensuring great user experiences for our digital education products. Her skills in user research, creating wireframes, and coming up with top-notch design solutions. Her positive attitude and team spirit made her an invaluable part of our team.”
HARIS LANGOO
Head of Design, ScreenRoot | Ex-UX Specialist, Accenture
“Kripa is a diligent designer with a keen interest in details. Once she enters the focus zone, she gets the job done, surpassing expectations. She is an asset for any team/organization she works for. Kripa’s ability to juggle multiple projects while surpassing expectations is unlike anything I’ve seen before. She made a compelling difference in the productivity level of our team. Everyone has nothing but praises for the kind of work she does.”
DAVID CHANDROSS, PHD
Digital Game Designer | Ex-Serious Game Designer, WHO | Toronto Metropolitan University
“Very capable & inventive.”
MILLY SINGH
Associate Professor, UPES | Ex-HOD, Communication Design, Pearl Academy
“I have found Kripa to be very sincere, creative, passionate, and hardworking. She has an innate sense of looking at design sensitively and has picked mostly a very detailed approach. She likes to research in depth before moving forward in direction of any outcome. Kripa is very respectful and mindful of people.
NIKETA CHAKRABARTI
Department Lead, Pearl Academy | Media Brands & Education
“I feel proud of my association with her. Her key asset is her discipline towards her work. She is systematic and determined and that is reflected in its entirety in her design process. Kripa is a very determined and passionate who strives for quality and perfection and is willing to be patient and dedicated with work. She is an asset to any team she is part of and her ideas and work design process demonstrate originality and imagination.”
ANIL MANAN
Founder & Chief Creative, Mystic Monk | Ex-Senior Vice President, McCann
“Kripa Salvaya did her internship in the Design Cell of McCann Erickson. She added great value to the team and department with her fresh ideas and approaches for developing good creatives.”
Testimonials